Getting started
Last updated
Last updated
Adway relies on first indexing a with all or a subset of the jobs you would like to advertise.
Adway's automation engine then creates advertising campaigns rule-based on values in the JSON feed.
The feed is a robust approach when it comes to ingesting large number of vacancies, configuring and testing complex automation scenarios and there is no need to build complex infrastructure on your end to handle retries on failed requests, updates, polling and more.
Adway also provides a where you can retrieve data about created campaigns and available advertising boosts.
There are also available so that you can get notified on campaign changes in real-time.
When using Adways landing pages (part of Attract) and Adway Convert building segmented audiences (social talent pools) and using these in your remarketing advertising is already enabled and working out of the box.
It's optional but recommended to also enable this feature on any domain outside of Adway's to further improve the advertising impact, this can be done by installing Adways on your own career site and through-out the application experience (usually the ATS).
Adway's system relies on a containing historical and anonymized first-party-data from your ATS to measure the advertising's bottom-line recruitment impact and predict future impact.
Our internal representation of your ATS system's job posts.
Campaigns are generated automatically based on configured automations in our workflow engine and contains the generated social media ads that will be published and sponsored once the campaign is boosted.
Important statuses
Webhook Alert Triggered on Status Change.
new
campaign was recently created and all ad creatives are currently being generated.
pending
campaign is ready and all ad creatives have been generated.
scheduled
campaign is boosted and ads are awaiting to be advertised.
running
campaign is running and all ads are advertised.
paused
campaign is paused and no ads are advertised until further notice.
completed
campaign is completed and ads are no longer advertised.
cancelled
campaign has been cancelled and ads are no longer advertised.
Secondary statuses
Available via REST API Only (No Webhook Alerts).
in_review
campaign requires a manual review before it's being processed further.
platform_review
campaign is created and one or multiple ads are being reviewed by the advertising networks.
platform_rejected
campaign is created but all ads have been rejected by the advertising networks.
pending_cancellation
campaign is being cancelled and awaits final confirmation.
pending_publication
campaign is being published and awaits final confirmation.
pending_republication
campaign is being republished and awaits final confirmation.
unpublished
job post has vanished or expired and all ads have been aborted without ever having been published.
Boosts are essentially pre-configured advertising packages that can be activated with a campaign.
The boosts contain details about the advertising schedule, budget, placements and social channels.
UX Mockup of custom ATS integration, displaying available advertising packages (boosts).
Screenshot from Adway's internal automation engine
