Integration docs
  • Integrating
    • Getting started
    • JSON feed
    • JS tag
    • CSV import
    • REST API
    • Webhooks
  • Security
    • SSO authentication
  • Onboarding
    • Getting started
    • ATS Sync
      • ICIMS
      • Teamtailor
      • Recruiterflow
      • SAP SuccessFactors
      • Ashby
      • Pinpoint
      • Lever
      • Salesforce
      • Jobylon
      • Workday
      • Greenhouse
      • SmartRecruiters
      • Bullhorn
      • Bullhorn Recruitment Cloud (Bullhorn for Salesforce, BH4SF)
      • ReachMee (TalenTech)
      • Recman
    • Social ads
    • Social pages
      • Facebook & Instagram
      • LinkedIn
      • Snapchat
    • Social talent pools
      • Setup process
  • Templates & Content - Creative Assets
    • Getting Started
      • Image Templates
        • Aspect ratios & sizes
      • Text Templates
      • Exporting assets to Adway
      • Forbidden Content
    • Advanced
      • Dynamic text replacements
      • Variations
Powered by GitBook
On this page
  1. Onboarding

Social talent pools

In this chapter, we explore the benefits and necessary steps to install our social talent pools on relevant career pages of yours.

Remarketing job ads on social media offers several key benefits that can significantly enhance your recruitment marketing strategy.

This section will explain why this approach is highly beneficial for your brand and contributes to the overall success of our advertising initiatives.

Why You Should Use Adway's Social Talent Pools

  1. Targeted Audience Reach: Social media platforms are equipped with advanced targeting capabilities. By remarketing job ads on these platforms, you can reach candidates who have already shown interest in your company by visiting your career pages. This targeted approach ensures that your job ads are seen by individuals who are more likely to be interested and qualified, leading to a more efficient recruitment process.

  2. Increased Brand Visibility: Remarketing on social media also increases your company’s brand visibility. When potential candidates repeatedly see your job ads, it reinforces your brand and employer reputation. This continuous presence helps in building a strong employer brand, making your company a more attractive place to work.

  3. Cost-Effective Campaigns: Remarketing is often more cost-effective compared to traditional advertising methods. Since you are targeting individuals who have already shown an interest in your brand, the conversion rates are generally higher. This means you can achieve more with your advertising budget, making remarketing a cost-effective choice for reaching potential job candidates.

Incorporating remarketing into your social media strategy ensures that your job ads do not just reach a wide audience, but the right audience, enhancing both the efficiency and effectiveness of your recruitment efforts.

Disclaimer Please note that Adway is not responsible for the implementation process undertaken by the client or for obtaining consent from visitors to the client's web pages. Additionally, Adway does not provide legal advice regarding these matters. Clients are responsible for ensuring their compliance with all relevant laws and regulations, including obtaining necessary visitor consents for data usage and tracking.

PreviousSnapchatNextSetup process

Last updated 1 year ago