Image Templates
Last updated
Last updated
In Adway, image templates are constructed using layers of creative assets, similar to those in Photoshop, Illustrator, Canva, and Figma. When designing your image template, it's necessary to determine which layers will be static and which will be dynamic.
Below is a series of images demonstrating the construction of an image template using layers.
By default, Adway's platform provides the standard Google Fonts. If you wish to use a custom font in your image template, you will need to supply Adway with all the necessary .otf files.
Adway suggests creating a single image template that embodies your brand. Using numerous image templates does not enhance performance. If it is important to you to keep things fresh, it is advisable to design a new image template with regular intervals.
In the example shown below, the title "Chief Financial Officer" fits well within the image. What if a longer title is used? If you know that your organisation typically uses longer titles, the design of the image template should include a placeholder appropriate for that text element. The platform will automatically adjust to ensure that the text fits within the placeholders. Designing your template to include placeholders that can adapt to titles of different lengths is crucial for maintaining the template's integrity.
If a title is too lengthy to fit within the placeholder, the platform will automatically reduce the font size to ensure it fits.
Please be aware that all assets, including images, are resized to fit their designated placeholders. For instance, if you create a template with dynamic background images, they will be automatically cropped and adjusted - if necessary - to fit the placeholder.
In designing your image template, take into account the roles you'll be advertising and the sector your company operates in. With candidates flooded by content on social media, it's crucial to differentiate yourself by creating immediate recognition. There are two primary ways to achieve that effect. Firstly, build an image library with authentic images that are relevant to either the advertised job or the niche sector you reside in. While this may not be feasible for every role or industry, it is an ideal to aim for.
Secondly, ensure that the candidates understand that the ad is for a job position, and not a general promotion for your company. Incorporate brief pieces of information or calls to action like "We're hiring," "Join our team," or "Position Available."
When you build your image library, make sure to use high-quality, and original, content. If you don't have a massive image bank, you should always opt for quality over quantity - brand authenticity is key.
If you're part of a Recruitment & Staffing company and wish to display your end-client's logo, its placement is crucial. Logos usually feature a transparent or white background. Your control over the types of files that recruiters upload to the ATS will be limited. For instance, the Toyota logo shown below would be illegible against the dark teal backdrop, or it might necessitate a large white block around it, which would be either impractical or aesthetically unappealing. We recommend that you always try to assign the logo placeholder to a larger white space to mitigate such risks.
After completing your image template, you have now successfully established the blueprint for your social media advertisements. Congratulations! The next step is to populate the image templates with high-quality content that embodies your brand identity, utilising your image library.
The image library you create will serve as the source for all your advertisements. Each time an ad is generated on Adway's platform, it will randomly select an image from your library. Note that you will always receive a draft before the ad goes live, ensuring you have the opportunity to review and select a different image if you prefer.
We recommend a minimum of 4 images in each library. In other words, if you have one image library for Tech and one for Sales, you need 2x4 images. While having additional images can be beneficial, it is generally unnecessary unless you advertise a large number of similar jobs. The need for more images is low because your advertisements will likely be distributed across different times and locations, targeting new candidates periodically, and promoting various roles. The chances of a candidate repeatedly seeing the same ad are slim. Moreover, repeated exposure to the same ad isn't negative; it's about quality rather than quantity and is essential for establishing brand recognition.
Below is an example of an image template used for two separate jobs, where the image has been randomly chosen from an image bank.
For a detailed guide on constructing your image template, and inspiration on what your template could look like, please refer to our .
For detailed information on how to set up placeholders for dynamic text, please visit .
NB! When designing your image template, you can use any software that you're comfortable with. E.g. Adobe Illustrator or Canva. The only prerequisite is that you can export all layers as SVGs. Please refer to the section for more information.
It is possible to add Variations to the image library. The type of image library you build depends heavily on whether you're looking for a Corporate Lawyer, a Lorry Driver, or a Nurse. For more information about this feature, please explore .
